Young and Experienced Growers Focus Groups
Eight focus groups were held with tobacco producers in burley, dark and flue-cured production regions with participation from a total of sixty-four tobacco producers. Two sessions were held in each of the following locations: Hopkinsville, KY, Versailles, KY, Winston-Salem, NC and Greenville, NC. At each location, one focus group was held with a group of younger producers and one with a group of older producers from the location and surrounding counties. Generally, these locations are classified as the following regions of production: Central Kentucky, Western Kentucky, and Northern Piedmont North Carolina.
The objective was to explore the factors influencing tobacco producers’ decisions and identify the major issues and opportunities affecting their farming operation.
Young and Experienced Growers Focus Groups Results